A taste of what it’s like to become headline news came to the Chester Women’s Network when journalist and PR expert Mary Murtagh stepped into the frame.
The former Liverpool Echo journalist addressed an audience of 30 Chester businesses, highlighting how to write the perfect press release to effectively capture free advertising space for your company.
The 30 minute presentation, which took place at the Chester Fields Pub and Restaurant at Chester Road, Chester, explored how to write a captivating news story that would grab a journalist’s attention rather than ending up on the cutting room floor.
As part of the networking seminar, Tricia Francis also spoke about her own experiences branching out into business and setting up ‘Tomorrow the World’ – a company which specialises in international exhibitions and events.
The networking event was launched in January by Ellis & Co Chartered Accountants and Business Advisers in Northgate Street, Chester, in partnership with Natwest Bank.
The aim of the Chester Women’s Network is to support the city’s businesswomen and help them forge new contacts.
“Mary Murtagh was an excellent speaker as she used a number of anecdotes from her days working in busy newsrooms to explain exactly what it is that a journalist is looking for when filling the pages of a newspaper,” said Claire Tinston, Marketing Manager at Ellis & Co Chartered Accountants.
“It became clear that local businesses can save thousands of pounds in advertising space if they follow 10 simple rules when pitching a story to a reporter.
“Tricia also made an excellent contribution to our ‘inspirational Moment’ slot of the Chester Women’s Network where she spoke about her thriving business and recent experiences hosting an exhibition on behalf of a client in Mumbai.”
Natwest’s Relationship Manager Johanna Holehouse said: “Mary and Tricia both hosted a really engaging and inter-active presentation, helping to consolidate what the Chester Women’s Network was set up to achieve in the first place – to provide useful nuggets of advice that people can walk away with at the end of the session and think are worthwhile to their business.
“We are always looking for fresh speakers to take the stand and we would love to hear from anybody with an interesting story to tell who thinks they might be able to contribute to the success of the Chester Women’s Network in future.”
The next Chester Women’s Network event is scheduled for Tuesday, 1 July and is likely to feature guest speaker Senior Solicitor Leanne Wheeler of Manleys Solicitors. Leanne will speak about libel law as it applies to social media. For further information please contact Marketing Specialist Claire Tinston at Ellis and Co Chartered Accountants on firstname.lastname@example.org or call 01244 343 504.