Ellis & Co client case study: Big Belly Bakery

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A young chef has followed his dreams and created his own home bakery... you could say he’s a real whisk-taker (sorry, I couldn’t resist).

Liam Kearns, from Helsby, took a leap of faith leaving a bustling Chester based restaurant to focus on his love of all things baking.

Big Belly Bakery is the dream child of Liam and his partner Harriet.

It was over a year ago, whilst juggling his full time role that Liam began creating and developing recipes, and in May this year he took the decision to become his own boss. 

“We have always wanted to start our own food business, we love baking and making people happy through our food,” said Liam.

“So I decided to leave my role as a chef at Sticky Walnut and start making our dream come true.”

The bakery focuses on fresh sourdough, pastries, cakes and other bakes.

“We currently work from home with the hope of moving to a bigger place when we can,” said Liam.

“We provide a local delivery service and collection from a local shop in Frodsham called Me and Mr Jones, it’s all about supporting local.

“We also do pop ups at various locations.”

Big Belly Bakery works on afirst come, first serve basis.

Every Tuesday, between 6pm and 7pm, a list of baked goodies is released via the bakery’s Facebook and Instagram pages.  

Bakes change on a weekly basis and include tasty treats including cinnamon buns, peanut butter and jam flavoured brownies, banana cake, stout, malt and chocolate chip cookies, custard tarts and scones.

Deliveries are made to Helsby, Frodsham and surrounding areas for free, a small delivery charge is added for deliveries outside these area.

Although it’s not the typical way to order from a bakery, business is booming and Liam is selling out of his creations every week.

“We’ve found the way we run our service is working really well, I think due to the pandemic people are happy to order from the comfort of their own homes and have their items delivered straight to their door,” said Liam.

“I just love people enjoying what we do and if it brings a smile to their faces, it does to our too.”

Currently, Liam is the only chef in the Big Belly Bakery, Harriet will soon be joining him, so unfortunately for him he is the only one up at 3am!

“I have an early start to my day, I’m up at 3am ready to prepare and bake the bread, currently all in one domestic oven,” said Liam.

“I then start baking our other items, before leaving the house to deliver to our lovely customers, I love our chats on the doorsteps!

“Then it’s back home to prep for the next day.”

There is only one challenge that Liam is facing working from home and that’s the lack of space.

“I’m lucky to be able to work from home, the journey to work is great, but space is an issue,” said Liam.

“We do have plans in place to expand into a unit or shop, which will then enable us to bake more and grow our supply to local businesses.

“Eventually I would love to create a community bakery.”           

One business which has been offering support and guidance to Liam and Harriett since drawing up their business plan is Ellis & Co Chartered Accountants and Business Advisers.

“When we were looking for accountants we wanted to make sure we found a company who clearly cared about your business, no matter how big or small, and would offer us help along the way,” said Liam.

“The team are always there to offer help when we need it, I would highly recommend them.”

For further information about Big Belly Bakery, or to make an order, visit their Facebook or Instagram pages.

Ellis & Co Chartered Accountants and Business Advisers, Chester, North Wales and The Wirral - 01244 343504, info@ellis-uk.com